1 — The No-Cost Audit
Before anyone signs anything, we pull your current rankings, look at your Business Profile, study your three closest competitors, and check the site for technical issues and weak backlinks. You leave with a written document and a ranked list of what would move the needle first.
2 — Choosing the Right Keywords
We pull hundreds of candidates, filter by intent, volume, difficulty, and likely dollar value, then narrow down to the 30–50 phrases that will actually generate revenue. Vanity terms that look impressive but bring no buyers don't make the cut.
3 — Cleaning Up the Site Itself
Page titles and descriptions rewritten to win the click, schema added where it earns rich snippets, Core Web Vitals brought into the green, internal linking restructured so authority flows where it should, and sitemap and robots.txt set straight.
4 — Content That Earns Its Spot
Service pages, neighbourhood-specific landing pages, FAQ blocks, and supporting articles — every piece written to answer a question a real Toronto customer is typing into Google. We pair that with outreach to relevant Canadian publishers and industry sites for backlinks that actually move rankings.
5 — Owning the Map Pack
A fully built-out Google Business Profile, consistent name-address-phone data across more than sixty Canadian directories, a repeatable system for collecting genuine customer reviews, and location-tagged content that signals to Google you really do serve Toronto.
6 — Reporting You Can Actually Read
One concise monthly document showing ranking movement, organic traffic, qualified leads, and what each channel cost per result. You see what worked, what didn't, and which moves we're prioritising over the next thirty days — no marketing-agency jargon required.
The audit is on us. You walk away with the document and a clear sense of the work whether or not you decide to engage — no contract on the table until you've seen exactly what we'd do.