1 — Crawl & Data Collection
We run a full Screaming Frog crawl, pull Google Search Console and GA4 data, and connect to your hosting and CDN logs where available. The audit is built on real data, not guesswork.
Why It Matters
What a Real SEO Audit Looks At
PDF audits that dump 200 issues with no priority are useless. A real Toronto SEO audit isolates the 5–8 problems actually suppressing your rankings — and ignores the noise.
Crawl & Indexation First
If Google can't crawl or chooses not to index your pages, nothing else matters. We check robots.txt, sitemaps, noindex tags, canonical chains, and the Crawl Stats API for every Toronto site we touch.
Core Web Vitals Are Now Table Stakes
LCP, INP, CLS — if your Toronto site fails these on mobile, you're sitting behind faster competitors regardless of content quality. We measure real-world field data, not just Lighthouse scores.
Schema Errors Block Rich Results
Roughly 1 in 3 sites we audit have invalid LocalBusiness, Service, or FAQ schema that quietly disqualifies them from rich results. Validators only catch half the problems.
Internal Linking Distribution
Pages with zero internal links rarely rank. We map your link graph and surface the orphaned pages, the over-linked footers, and the money pages that are starving for equity.
Duplicate & Thin Content
Filter parameters, tag pages, near-duplicate location pages — every CMS generates content sprawl, and Google's helpful-content updates punish it harder every year.
On-Page Optimization Gaps
Title tags missing primary keywords, H1s that don't match intent, meta descriptions auto-generated from sidebars — small fixes that move pages on their own.
HTTPS, Redirects & Status Codes
Mixed content, redirect chains, soft 404s, and 5xx errors that creep in after a redesign. Quietly common on Toronto sites that have changed agencies more than once.
Mobile Usability & Accessibility
Google has been mobile-first since 2020. Tap targets too small, viewport issues, and accessibility violations now feed into ranking decisions, not just user experience.
How We Work
Our SEO Audit Process
2 — Technical Health Review
Indexation, crawl budget, sitemap accuracy, robots directives, canonical logic, hreflang where relevant, redirect chains, and HTTPS hygiene — every layer of the technical stack reviewed manually.
3 — On-Page & Content Review
We audit every URL that matters — titles, metas, H1s, schema, internal links, content quality — and flag the gaps between your pages and the Toronto competitors ranking ahead of you.
4 — Core Web Vitals & UX
Field data from CrUX plus lab data from Lighthouse on representative pages. We identify the specific scripts, images, or third-party tags slowing your site down.
5 — Prioritized Action Plan
Every issue gets scored: ranking impact (high/medium/low), effort to fix, and dollar value if you have GSC data. You get a sequenced plan, not a 200-page PDF.
6 — Implementation & Re-Audit
We can implement directly, hand off to your dev team, or do a hybrid. After 60 days, we re-crawl and verify each issue is closed — and measure the ranking lift it produced.
An audit is only worth what gets implemented. We focus on the smallest set of fixes that produce the largest ranking lift for your Toronto site — and skip the busywork that fills competitors' audit reports.
Free Audit Sample
Get a sample audit
Send us your URL and the keywords you care about most. We'll run a 30-minute audit and share the top three issues holding your Toronto site back, written in plain English. No pitch deck.