Found a photo, reel, or carousel worth sharing with your own audience? Knowing how to repost on Instagram gives you a few different routes depending on whether you want it on your story, in a dedicated reposts tab, or featured in your main feed. This guide focuses on reposting a feed post — a published photo or reel — and walks through every method, from the one-tap built-in options to third-party apps and recreating a post with credit.
Worth noting up front: this is about reposting feed posts. If you specifically want to reshare a story you were tagged in, that is a slightly different flow, and we cover it in how to repost a story on Instagram.
Method 1: Add the post to your story
The fastest, most reliable built-in method sends the post to your story as a linked sticker.
- Open the feed post you want to repost.
- Tap the paper-plane share icon below it.
- Choose Add post to story.
- The post appears as a sticker that credits the creator. Add a caption, sticker, or your own take.
- Tap Your story to publish.
Anyone who taps the sticker is taken straight to the original post, so the creator keeps the credit and the traffic. This only works for public accounts that allow resharing.
Method 2: The native Repost feature
Instagram has been rolling out a dedicated Repost button for public feed posts and reels. Where available, tapping the share icon shows a Repost option; the reshared post then lands in a separate Reposts tab on your profile and can surface to your followers, with the original creator clearly credited.
Availability varies. The native Repost feature has been rolling out gradually and differs by account and region, so you may not see it yet. If it is missing, the add-to-story method is the dependable fallback.
Method 3: Third-party repost apps
To feature someone's post more prominently — for example on your own grid — many people use a repost app from the App Store or Google Play. These tools let you paste a post link, then generate a version with an attribution banner showing the original account, which you save and upload as a normal post.
Two cautions. First, only use reputable apps and never enter your Instagram password into a sketchy one. Second, an attribution banner is not a substitute for permission — you should still have the creator's okay before republishing their work.
Method 4: Recreate the post with credit
Sometimes the cleanest approach is to post the content to your own feed directly, using media you have the rights to. If you have the creator's permission (or it is user-generated content a customer sent you), you can upload the photo or video and tag and credit the original account in the caption — something like "Photo by @username, reposted with permission." This gives you full control over how it looks in your feed while keeping attribution honest.
A quick word on permission
Resharing a public post to your story or with the native Repost tool handles credit automatically and is generally fine. But downloading and re-uploading someone's photo to your own feed is different — the content is their work, and reposting without asking can run into copyright and community-guideline issues. The rule of thumb: if you are lifting the media itself onto your own grid, ask first and credit clearly.
For business owners: curate a feed with reposts
Reposting is a smart way for a Toronto business to keep its feed active without producing everything in-house. Customer photos of your product, reels from local creators who visited, shout-outs from partners — reshared with credit, these build social proof and community while filling your content calendar. A cafe can repost a regular's latte shot; a boutique can feature a customer's outfit; a contractor can reshare a client's finished-project photo.
Keep it intentional: mix reposts with your own original content so your feed still has a clear voice, always credit the source, and make sure the accounts you feature reflect your brand. Curation like this strengthens the top of your funnel, but the customers it attracts still need to find you when they search. That is where a broader content strategy pays off — our SEO content service helps turn social attention into steady search traffic for your business.
Frequently asked questions
How do I repost a feed post on Instagram?
The simplest method is to add the post to your story. Open the post, tap the paper-plane share icon, and choose Add post to story. The post appears as a linked sticker that credits the original account. Instagram has also rolled out a dedicated Repost button on many accounts, which reshares a public post into a separate Reposts tab on your profile. Both keep the original creator credited.
Does Instagram have a repost button?
Instagram has been rolling out a native Repost feature that lets you reshare public feed posts and reels, which then appear in a Reposts tab on your profile and can surface to your followers. Availability varies by account and region, so you may or may not see it yet. If you do not have it, adding the post to your story is the reliable built-in alternative.
Can I repost someone's photo to my own feed?
Instagram has no built-in button to copy someone else's photo straight into your main grid. To feature a post in your feed you either use a third-party repost app that adds a credit banner, or you recreate the post from media you have permission to use and tag the original creator in the caption. Always get permission and give clear credit before reposting to your feed.
Do I need permission to repost on Instagram?
For resharing a public post to your story or with the native Repost feature, the sharing tools handle attribution automatically. But if you download and re-upload someone's content to your own feed, you should ask permission and credit them, since the photo or video is their work. Reposting without permission can breach copyright and community guidelines, so when in doubt, ask first.
Curating a great Instagram feed but not seeing it turn into Toronto customers? Book a free 30-minute consultation and we will show you how your social content can fuel local search growth.