Question 1

What is LocalBusiness schema markup?

Accepted Answer

LocalBusiness schema is structured data (in JSON-LD format) that tells search engines exactly what your business is — its name, address, phone, hours, and type. Google uses it to understand and display your business more richly in search and Maps. It is one of the technical foundations of local SEO.

Question 2

Where do I put the JSON-LD code?

Accepted Answer

Paste the generated code inside a script tag with type='application/ld+json' in the head section of the relevant page — usually your homepage or contact page. Most site builders and CMS platforms have a way to add custom code to the head. Add it once per page that represents the business.

Question 3

Does schema markup improve my rankings?

Accepted Answer

Schema markup is not a direct ranking factor, but it helps Google understand your business clearly and can unlock rich results and better local presentation, which lifts clicks. Think of it as removing ambiguity — it makes everything else you do in local SEO work harder. It is necessary groundwork, not a magic switch.

Question 4

Is this schema generator free?

Accepted Answer

Yes. It runs entirely in your browser, requires no signup or email, and the code is yours to use anywhere. After adding it, validate with Google's Rich Results Test to confirm it is picked up correctly.

LocalBusiness Schema Generator

Give Google Zero Room for Guesswork

Schema is step one